Esprit International School Rebrand
At Esprit, we felt the “colorfulness” of the school comes through in the vibrancy of their student body. A black and white color palette allows the school brand to be the foundation while their students bring life to the creative. The color red used on numbers throughout the brand. We used red to mimic a vintage rubber stamp and pay homage to their old school color. We used actual students in all their photography and illustrated each photo to include the student’s aspirations or hobby
Agency: Test Monki
Design: Sofi Cruz
Illustrations: Sarah Wright
